XYZ Brazil, Curitiba
Admen, project articulator and entrepreneur. Specialist in branding, strategy and innovation, for 18 years held the Marketing Direction of Master Comunicação where he played a crucial role, launching TIM nationally, a now top telecomuniction company worldwide. Consolidating his trait of success at Master Comunicações with the launch of Philadelphia Cream Chesse brand into the national market. Also was Director of Marketing to Amana-Key.
Having developed market strategies for a large variety of companies among which are Banco do Brasil, Batavo, Bonduelle, Electrolux, Fiat, GVT, Kraft Foods, Matte Leão, Medial Saúde, Oi Telecom, Positivo, Unimed, Volkswagen and Volvo. Being awared nine times by ADVB as head of marketing and in 2012 was selected Admen of the year. If responsible for 4 cases within Marketing Best Brasil.
Graduated in Social Comunication and mastering in Marketing and Propaganda, has taught university classes in these field and is a spokesperson on matters in several regional and national events.
Former marketing vice-president for soccer club Parana, now a board member to the Purunã Institute, as well as vice president to ADVB Parana. Founder of SOUL DO SUL: a digital platform created to stimulate the local supplier chain and highlight culture and innovations within good practice of organizations and individuals situated in the south of Brazil
Creator of XYZ Strategy, a custimezed setup for branding consulting and inovation, aligning experience from Brazil to Europe into a big hub of specialist from broad areas that act in union according to each project’s peculiarities.
XYZ France, Paris
Marcella holds a master’s degree for Brand Strategy and Branding by the University of Sorbonne, in Paris, where she lived for 5 years, then participating in several projects, as and alike the Nespresso brand refresh, bringing Matt Damon alongside to George Clooney.
Completing a decade of experiences from Brazilian to European markets – combining knowledge for marketing, communication and advertisement – she has developed market strategies for relevant global players, among which are Electrolux, HSBC, Tecnisa, Grupo Positivo, Nespresso, SEAT, Quick, LaRedoute.fr. Marcella was responsible for launching new Kraft products in Brazil (Bis Limão and MiniBis) and has developed new concepts for the “styling” products of L’Oreal Paris.
Consulting for Branding, Strategy and Innovation she Associates to XYZ where she primarily mentors new businesses. Specializing in strategic management for brands, be it in conception or placement of a company/product into target market or implementing and restructuring.
Fluent in four languages, fond of meditation and a big football fan.
“XYZ attended to an specific demand and pointed out strategies customed
to our needs, becoming fundamental for decision making”
A XYZ foi extremamente assertiva e nos entregou uma plataforma institucional que nos permitiu diferenciação dentro mercado imobiliário…
Estávamos com dúvidas sobre o nosso modelo de negócio para novas demandas do setor, e re-location da França para o mercado Brasileiro. Com a ajuda e a expertise da XYZ, retrabalhamos a nossa estratégia e conseguimos ganhar novos clientes. A XYZ entregou um estudo completo de mercado e usamos todos as recomendações deles para melhorar tanto os processos internos quanto a performance externa. Recomendo muito.
A XYZ foi fundamental para a estruturação do nosso negócio.
A partir de entrevistas em profundidade com nosso pessoal chave, análise do segmento, tendências e concorrentes, elaborou o plano de construção da marca e direcionamento da comunicação. Um olhar do todo que foi direto ao ponto. Análises caso a caso, num grande desafio de posicionamento, já que trabalhamos com arte, música, entretenimento, sentimentos e emoções. A XYZ nos “reformulou” e hoje estamos prontos para HITS maiores!
Professors, designers, entrepreneurs, post doctors, presidents & CEOs all integrate a team of specialties that may be part of the crew designated to a mission of finding the perfect solution for your brand or product
Partner to EBANX where he commands teams for marketing, inside sales and products for small and medium business. Also an angel- investor and founder of HOW, a school capacitating professionals into digital economy
Director for Eismann, a German group for direct sales of frozen food in land and over boarders. Was head of marketing in Brazil for Bonduelle, a world leader for vegetable retail present in 100 countries. Has also contributed to Brasfrigo with marketing knowledge that relaunched the brand Jurema.
Has developed sales-point communication for names such as Nike Brazil, AmBev, Philip Morris Brazil, Ferrero do Brazil, Unilever and Brastemp. Awarded at the “Profissionais Do Ano” by Rede Globo, by the Brazilian festival of Packaging and Design, “Prêmio Promoção Brasil”, CCSP, CCPR, Colunistas e POPAI.
Doctor and master in Computer Science, specialist in Artificial
Intelligence. Since 1996 is a faculty member of UFTPR and works with software smart agents, ontology, web semantics and argumentative computer reasoning for cooperative decision making.
Founder and CEO for High Relevance, a London based company acting
in over 30 countries. In 1998, he created the first virtual shopping of Latin America. In 2004 launched the first South America store for music download via cross selling promotional with major brands.
Co-founder of Central Press, elected in 2016 as the best corporate
communication agency in south Brazil. Holds an MBA in Marketing by Fundação Getulio Vargas and in Branding by Universidade Positivo, along with specializing courses in UK and Italy.
Founder and executive director for Sociedade de Pesquisa da Vida Selvagem - SPVS, fellow of Ashoka Emprendedores Sociais, vice-
president to Instituto LIFE, director of the Observatório Justiça e Conservação, member of the Observatório do Clima (OC), member of de Observatório de Conservação Costeira do Paraná, part of the IUCN Commission on Ecosystem Management (CEM) and consultant ad hoc for the Fundação Grupo Boticário
Commercial Director at MegMidia Group, one of the largest groups in
Latin America for indoor media. President of ADVB-PR
Creation Director for Grey Global, in command of designers and
consultants teaming up for brands suchs as BestBuy, Pringles, Marriot Hotels, Ally Bank, Canon USA, Applebee's, Revlon, Volvo North America an UNICEF. Before moving to New York, he delivered a decade of work in Brazil with Bosch, Boticário, Ministério da Saúde and HSBC.
In 1992, revolutionized the local cultural scene by co-creating the
Festival de Teatro de Curitiba, in south Brazil. Holds a master in Art management by the CITY UNIVERSITY in London. Was director at the Fundação Cultural de Curitiba and producer for the International Dance Company Debora Colker.
Founder of Studio MMA, above his architecture licence has a speciality in design by Richard Daley, in Chicago. Was Director of Ippuc and counsellor at CREA.
Co-founder for Clube do Malte, currently the second biggest special
beer sales online operation in Brazil. Holds a degree in Marketing by Berkeley (University of California) and an MBA in Telecommunications by FGV. Before diving into entrepreneurship, he gathered two decades of experience with big corporations such as TIM, Vivo and Davis Instruments Corps (USA).
With a 15 years’ experience in big Parisian publicity agencies
(Saatchi&Saatchi, Young&Rubicam, Fred&Farid, Mullen Lowe) where she solved over a hundred cases for European companies among which we highlight Danone, KFC, Quick, La Française des Jeus, Boursin, La Vache Qui Rit, SEAT.
Director of the Master in Football Business Johan Cruyff Institute in partnership with FC Barcelona. Oliver is also a senior consultant and
PhD in Football Business by the University of Liverpool. He brings a vast and awarded experience in leading positions as a marketing executive in multinational sports organizations.
Selected by Adweek as one of the top 100 creatives in the world, is the
Chief Creative Officer in TBWA\Chiat\Day in LA, working international campaigns for brands such as Visa, Pepsi, Adidas and Gatorade.
Before being recruited by Chiat LA he created memorable campaigns in Brazil for Volkswagen, Havaianas, Pepsi and several more.
At XYZ he collaborates as a coach and spokesman.
One of the most awarded Creative Director in the world, hold over 90
lions and 2 Grand Prix at the Cannes Festival. In Brazil his career started off ministering for Unilever, Coca-Cola ans Philips. In 2015, he moved to London as Creative Director for BBH where he conquered global accounts for Absolut Vodka, Ray-Ban, Google Music and Google Search. Since 2018, he works for Anomaly in LA being responsible for Diet Coke, PlayStation, Diageo and Minute Maid.
For 3 years in a row he was listed one of the 10 most awarded admen in the World (2013-15) and has had several work picked as Best of the Year by AdWeek and Time Magazine. Among these is the worlds most viewed in history, Dove Real Beauty Sketches, accumulating to this date 180 million views.