We do not hold a grudge to traditional research. There has been growth in methods, the old quality and quantitative research format now yields into a less literal yet more sensorial and interactive investigation.
At XYZ we acknowledge research institutes and have great partnerships with them. This does not stop us from creating different methods and dynamics.
We know that in order to deliver quality information we must understand the consumer fully: his movements, moods and moments.
So being, we can pre-test concepts, know what features are most relevant to the products or what brand positioning is most adherent or relevant.
“To understand costumers we must talk to them in the same way as they do so to friends.”
MARCELO ROMANIEWICZ
Experiência criada e desenvolvida em conjunto com a Master Comunicação para o lançamento de uma nova marca de cartões de crédito.
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